Google’s 2018 retreat from Project Maven was never a values decision. It Was Always About the Math. A value that disappears when it costs something was never a value.
It Was Always About the Math Read Post »
Your clicks are not converting because something is breaking between the click and the decision to buy. Here’s exactly where that gap lives.
Why Your Clicks Are Not Converting (And Why the Problem Isn’t the Traffic) Read Post »
The Useful Thing Was the Problem. MIT shut down the one publication that made its research usable, replaced it with podcasts and newsletters, and called it progress. That was always going to be the decision.
The Useful Thing Was the Problem Read Post »
If you keep changing your offer when it stops converting and results follow you anyway, the offer isn’t the problem. Here’s what to look at instead.
Changing Your Offer When It Stops Converting Is Not a Strategy Read Post »
The threat was the confession. When a company refuses court authority over its products and calls that refusal a technical limitation, it confirms what the trial already proved.
The Threat Was the Confession Read Post »
Safelist traffic not converting to sales isn’t a traffic problem. Here’s what the funnel is actually doing wrong — and what changes when you fix it.
Safelist Traffic Not Converting to Sales — The Problem Is Not the Traffic Read Post »