Silence Over Disclosure
InterpretationsOpenAI chose silence over disclosure for nearly three months. The apology came only after the prime minister went public.
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Why Subscribers Never Reply to My Emails — Check Who Is Reading the Replies
Traffic and ConversionSearching for why subscribers never reply to my emails? Check the reply address and who reads it before you blame your list.
Why Subscribers Never Reply to My Emails — Check Who Is Reading the Replies Read Post »
The Label Was the Decision
InterpretationsAt the Department of Education, the label was the decision. A court found no reasoning behind the cancellation of 104 grants.
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What to Cut When Campaigns Are Not Working — Set the Rule Before You Cut
Traffic and ConversionCut a traffic source and nothing improved? Here is what to cut when campaigns are not working, and what to define before cutting.
What to Cut When Campaigns Are Not Working — Set the Rule Before You Cut Read Post »
It Was Always About Who Said It
InterpretationsCBC’s 9/11 rule was hesitation labeled neutrality. It was always about who said it, and CBC would rather quote someone than say it.
It Was Always About Who Said It Read Post »
Why Borrowed Testimonials Do Not Sell My Offer (And Why Adding More Will Not Help)
Traffic and ConversionFew clicks, fewer sales, and a page full of testimonials. Here is why borrowed testimonials do not sell my offer and what is missing.
Why Borrowed Testimonials Do Not Sell My Offer (And Why Adding More Will Not Help) Read Post »